Star-Studded 18th Annual Nickelodeon Kids' Choice Awards
Hosted by Ben Stiller Scores as Number-One Primetime Program on all Television with Kids and Tweens and Top Cable Primetime Program of the Week
More than 3 Million Kids, 5 Million Total Viewers Tune In
Telecast Ranks as the Most Watched Kids' Choice Awards Show Ever with Kids 6-11
Kids Cast More Than 18 Million Votes for "Oscar Junior" Event Featuring Appearances by Will Smith, Oscar Winners Halle Berry and Jamie Foxx, and Major Celebrity Slimings with Will Ferrell and Johnny Depp
New York, NY—April 5, 2005—The live telecast of Nickelodeon's 18th Annual Kids' Choice Awards on Saturday, April 2, (8-9:30 p.m. ET) earned top honors as the number-one primetime program on all broadcast television with kids and tweens, and the top cable primetime program for the week of Mar. 28 – Apr. 3. The star-studded event garnered 3.1 million kids 2-11, 5.2 million total viewers (P2+), and attracted more kid 6-11 viewers than any Kids' Choice Awards show in history.
With kids 6-11, the show averaged a 12.6/2.5 million viewers, up +11% over last year's show and the best rating (in the K6-11 demo) that the awards show has received in six years. Tweens also tuned in full force, with a 10.4/2.1 million tween viewers, +12% above last year and one of the highest ratings for the Kids' Choice Awards (with tweens 9-14) in three years. With kids 2-11, the show averaged a 9.6 rating, +2% above last year's show. The awards show will encore Tuesday, April 5 at 5 p.m. and Saturday, April 9 at 6 p.m. (all times ET/PT).
Adam Sandler, Hilary Duff, Will Smith, Usher, Queen Latifah, Avril Lavigne, Romeo, Raven, "SpongeBob SquarePants" and Tony Hawk all nabbed coveted Kids' Choice Blimp Awards at Nickelodeon's 18th Annual Kids' Choice Awards, which featured stars of TV, movies, music and sports. Kids honored their favorites at this year's slime fest show hosted for the first time by Ben Stiller at UCLA's Pauley Pavilion.
Kids cast more than 18 million votes in 15 categories via Nick.com, cell phones by wireless text messaging, and for their Favorite Athlete, Book and Video Game through a mail-in ballot offered exclusively in Nickelodeon magazine's March issue. Hilary Duff was chosen as Favorite Movie Actress and Adam Sandler for Favorite Movie Actor. The Incredibles netted Favorite Movie while Will Smith scored Favorite Voice in an Animated Movie. SpongeBob SquarePants absorbed honors for the third consecutive year as Favorite Cartoon. Top TV awards went to American Idol as Favorite Show and to Romeo and Raven as Favorite Actor and Actress. Tony Hawk notched his third consecutive Blimp for Favorite Athlete. Usher clinched two Blimps for Favorite Male Singer and Favorite Song, while Avril Lavigne won as Favorite Female Singer. Lemony Snicket's A Series of Unfortunate Events took Favorite Book honors, and Queen Latifah received The Wannabe Award, which is an honor given to a celebrity role model who kids "want to be."
Donald Trump triggered a World Record-setting human cannonball with his oft-dreaded declaration, "You're fired!" and Nick Cannon helped send a daredevil skyward in a never-before-attempted slimy feat, ultimately landing in a net of Nickelodeon's signature green slime. In a climactic moment of mess, slime showers splashed down on a surprised Johnny Depp, drenching him from head to toe and spreading goo to host Ben Stiller. Will Ferrell got slimed too, courtesy of Mia Hamm.
Jamie Foxx took home a Blimp a brand-new category called "Celebrity Hidden Talent," for his ability to roll his eyeballs in different directions. Will Smith marked his first award show musical performance in three years with the debut of Switch from his upcoming album Lost and Found, while punk-pop quintet Simple Plan got the slime flowing in a performance of their single Shut Up!.
Nickelodeon, currently in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in 88 million households and has been the number-one-rated basic cable network for more than nine consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.