This year (2005) marks the 18th anniversary of Nickelodeon's Kids' Choice Awards, the only awards show that offers kids the chance to vote for their favorites in movies, television, music and sports. The Nickelodeon's Kids' Choice Awards was designed in 1987 to honor kids' opinions with an annual live show filled with appearances and performances by their favorite stars.

The idea for the Nickelodeon's Kids' Choice Awards stemmed from Nickelodeons research with kids, which found that they wanted to feel like they made a difference in the world. Kids wanted their opinions to be heard. So in 1986, Nickelodeon created Big Ballot, the first national poll of kids likes and dislikes. The Big Ballot eventually became Nickelodeons Kids Choice Awards. Every year since, kids can vote online, in stores through participating sponsors or by phone. Last years Nickelodeons Kids Choice voting broke all previous records, as more than 22 million kids cast their ballots for their favorites.

Since the first Nickelodeons Kids Choice Awards, the event has continued to grow every year. Today, the guest list of the Nickelodeons Kids Choice Awards reads like a whos who in Hollywood. Stars from all areas of the entertainment world from supermodels to singing sensations appear every year on the Nickelodeons Kids Choice stage to let kids know how much their vote matters to them. Some celebrities to top the list of presenters and performers include Brad Pitt, Michelle Pfeiffer, Tom Cruise, Will Smith, Jim Carrey, Cameron Diaz, Justin Timberlake, Mel Gibson, Robert DeNiro, Madonna, *NSYNC, Eddie Murphy, Drew Barrymore, Lucy Lu, Britney Spears, Adam Sandler, Adam Sandler, Mike Meyers, Britanny Murphy, LL Cool J, Nick Cannon, Tim Allen, James Earl Jones, Cindy Crawford, Shaquille ONeal, and Aerosmith.

Because the show is produced for kids, it has taken on a unique look and feel -- setting it apart from the other stuffy Hollywood awards shows. At the Nickelodeons Kids Choice Awards, the winners are announced by surprise reveals -- a banner may drop from the ceiling or a favorite animal star may carry the name onto the stage in its mouth.

Perhaps the most unpredictable element of the Nickelodeons Kids Choice Awards is what has become an annual tradition and one of the hallmarks of the show -- sliming a celebrity. Regarded as Nickelodeons highest honor, being doused with the goopy green substance has become synonymous with the network.

Since Nickeldeons 2nd Annual Kids Choice Awards in 1988, the show has been hosted every year by a celebrity whom kids love. Mike Myers and Cameron Diaz co-host this years award show.

In 1998, for the first time in Kids Choice Awards history, Nick Latin America aired the show live in 22 countries throughout South and Central America, with commentators translating simultaneously in Spanish and Portuguese. Nick U.K. and Nick Australia also air a localized version of the U.S. show one to two months after it premieres in the United States.

Nickelodeon's 17th Annual Kids' Choice Awards will be seen in more than 281.5 million households in 162 territories world wide on Nickelodeon's international channels and branded blocks across Africa, Asia and the Pacific Rim, CIS/Baltic Republics, Europe, Latin America and the United States.

Nickelodeon, which is celebrating its landmark 25th anniversary this year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.