NICKELODEON'S 18TH ANNUAL KIDS' CHOICE AWARDS LOCKS STELLAR LINEUP OF PRESENTERS AND PERFORMERS FOR LIVE TELECAST, APRIL 2


Chris Rock, Halle Berry, Cameron Diaz, Jada Pinkett-Smith, Adam Brody, Jimmy Fallon, Justin Timberlake, Will Ferrell, Jamie Lynn Spears, Lil' Romeo, Amber Tamblyn, Alyssa Milano, Amanda Bynes, Frankie Muniz, Hilary Duff, Mischa Barton, Mia Hamm, Jessica Alba, Drake Bell, Josh Peck, Tom Kenny, Jesse McCartney and Devon Werkheiser Will Share Stage with Host Ben Stiller

Will Smith to Mark his First Award Show
Musical Performance in 3 Years
Simple Plan Will Rock UCLA's Pauley Pavilion, Too


Los Angeles, Calif. – March 16, 2005 – Nickelodeon's 18th Annual Kids' Choice Awards will dazzle with megastar wattage, as today's hottest entertainers join host Ben Stiller for the live telecast Saturday, April 2 (8 p.m. ET; tape delay PT). Cameron Diaz, Chris Rock, Halle Berry, Jada Pinkett-Smith, Adam Brody, Jimmy Fallon, Justin Timberlake, Will Ferrell, Jamie Lynn Spears, Lil' Romeo, Amber Tamblyn, Alyssa Milano, Amanda Bynes, Frankie Muniz, Hilary Duff, Mischa Barton, Mia Hamm, Jessica Alba, Drake Bell, Josh Peck, Tom Kenny (SpongeBob SquarePants), Jesse McCartney and Devon Werkheiser are slated to appear. And three-time Kids' Choice Award winner Will Smith will mark his first award show musical performance in three years with the debut of Switch from his upcoming album "Lost and Found".

"We're so happy that so many of today's hottest celebrities and performers want to be part of Nickelodeon's Kids' Choice Awards," said Marjorie Cohn, Executive Vice President, Development and Original Programming. "It's a true testament of kid power when megastars like Will Smith choose them to be among the first to share special moments like a long-awaited live performance."

Playing a key part in the grand plan, multi-platinum selling punk-pop quintet Simple Plan will rock UCLA's Pauley Pavilion by performing Shut Up!, their latest single off their current sophomore album "Still Not Getting Any." Stiller (Meet the Fockers) will helm the boisterous, slime-filled live proceedings for the first-time on the night kids rule and Hollywood royalty revels with them.

True to tradition, the no-holds-barred mess/kudos fest will attempt to capture a world record with this year's never-been-done-before stunt: shooting a human cannonball into the sky before landing in a giant pool of slime. Additionally, one special star will be presented with the Wannabe Award – an honor bestowed on a celebrity role model who kids most "want to be." Past recipients include Tom Cruise, Will Smith, Adam Sandler and Janet Jackson. Concluding the event is the climactic Nickelodeon celebrity sliming which will drench an astonished star with green goo, inciting shrieks of delight from the crowd. Past wearers of the green include Mike Myers, Adam Sandler, Tom Cruise, Jim Carrey, Rosie O'Donnell, and 2004 recipients Mary-Kate and Ashley Olsen.

U-Pick Live's Brent Popolizio, Candace Bailey and Pick Boy will kick off the night with a unique pre-show featuring celebrity interviews on the orange carpet, to be telecast immediately preceding the Nickelodeon's Kids' Choice Awards.

Nickelodeon's Kids' Choice Awards has emerged as one of the biggest events in Hollywood, boasting a massive popular vote and sweeping audience participation. It is the only award show that gives kids the power to vote for their favorites in movies, television, music, sports and much more – and honors their opinions with a live show filled with the stars they love.

Kids will be able to vote in a total of 15 categories on Nick.com and via cell phones by wireless text messaging, and surprise awards will be announced during the show. Additionally, they can vote for their Favorite Athlete, Favorite Book and Favorite Video Game through a mail-in ballot offered exclusively in Nickelodeon Magazine's March issue. More than 17 million votes were logged by kids for their favorites last year.

Nickelodeon's 18th Annual Kids' Choice Awards will be seen in more than 150 million households on Nickelodeon's international channels in the U.K., Europe, Russia, Asia, Australia, Latin America and Brazil, as well as the U.S.

Nickelodeon's 18th Annual Kids' Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Mike Burg and Marjorie Cohn are Executive Producers. General Mills, Burger King and Hasbro are presenting sponsors of Nickelodeon's 18th Annual Kids' Choice Awards, with Honda, Reebok and Pepperidge Farm Goldfish serving as associate sponsors. Media outlets can reference the most up-to-date information on Nickelodeon's 18th Annual Kids' Choice Awards by logging onto www.NickKCApress.com.

Nickelodeon, which is in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 86 million households and has been the number-one-rated basic cable network for more than eight consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc.

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