Nickelodeon's TurboNick on Nick.com to Simulcast
April 1st Nickelodeon's 19TH Annual Kids' Choice Awards

Live Simulcast on Broadband Video Service will Offer Kids a Personalized Kids' Choice Awards Experience along with Behind-the-Scenes Footage and More!

New York, NY – Mar. 29, 2006 – Marking a first in TV awards show and kids' broadband history, Nickelodeon's TurboNick, the network's broadband video service available on Nick.com, will simulcast live Nickelodeon's 19th Annual Kids' Choice Awards, which airs on Nickelodeon television Saturday, April 1 (8-9:30 p.m. ET/PT). TurboNick will stream Nickelodeon's 19th Annual Kids' Choice Awards' pre-show (7-8 p.m. ET/PT) as well as the entire 90-minute awards show itself, and offer live streams with TurboNick host Lil' JJ from the Orange Carpet along with exclusive backstage and on-stage views that kids will not be able to view anywhere else. In addition, a Nick.com reporter will be on-site to keep kids on top of all the action with blogs and photos directly from the Orange Carpet and backstage.

Kids will be able to have a personalized awards experience as well. Nick.com will use several webcams to capture the awards show, offering kids the opportunity to choose various camera angles such as behind-the-scenes, audience cam, and more, while they watch on TurboNick. TurboNick will also feature three Kids' Choice Awards themed skins that kids can choose for their broadband video player on their computers while watching the event. Multiple themed playlists, exclusive clips, mini-games and links to the official Kids' Choice Awards website will also be available.

"On April 1, TurboNick will serve as the interactive broadband home base for all things Nickelodeon's Kids' Choice Awards," commented Mike Skagerlind, Senior Vice President and General Manger, Nickelodeon Online. "In this multiplatform era, we want to super-serve our audience wherever they may be. Nick.com will offer kids the opportunity to personalize their Kids' Choice Awards experience, and provides another screen for kids to watch the star-studded event with a twist of exclusive content, and a view of what's happening behind-the-scenes, which they would not find otherwise."

Leading up to the show, kids can begin voting on Nick.com and special new voting categories will be featured on-air each week. Kids will also have the opportunity to vote in real time on Nick.com on April 1 for a special category, which will be incorporated into the awards show.

TurboNick also features a Nickelodeon's Kids' Choice Awards playlist, along with various highlights from past awards shows like the Best Burp Awards and celebrity slimings, and current promotions running on-air for the 19th Annual Nickelodeon's Kids' Choice Awards. Winners' pictures will also be posted on Nick.com as soon as they are announced during the show, making sure users have the most up-to-date information available.

Free promotional Podcasts will be available on Nick.com for various media players, including Jack Black video content and more. These Podcasts will be available on the iTunes Music Store

(www.itunes.com) for download to iPods. Nickelodeon also will join forces with Comcast's broadband platform Comcast.net to feature a half-hour Nickelodeon's Kids' Choice Awards nominee special running on the Fan (Comcast's multimedia broadband player on its consumer portal, Comcast.net). The special also will be featured at Comcast's 26 kiosk mall locations across the country.

Following the April 1st Nickelodeon's 19th Annual Kids' Choice Awards, Nick.com will make a list of this year's winners available, along with a half-hour version of the awards show which will be featured on TurboNick.

Nickelodeon's 19th Annual Kids' Choice Awards gives kids the opportunity to honor their favorites from the worlds of film, music, sports and television in a star-studded live telecast (tape delayed on-air for West Coast) from UCLA's Pauley Pavilion. Held fittingly on April Fools' Day this year, the no-holds-barred event will feature pranks aplenty along with messy, noisy, slime-filled fun. Kids will rule and stars will revel with them at the oft-dubbed "mini-Oscars."

Nickelodeon's Kids' Choice Awards will be seen in more than 200 million households on Nickelodeon's international channels across the UK, Europe, Russia, Israel, Asia, Australia, Latin America and Brazil, as well as the US. There are seven fully localized versions of Nickelodeon's Kids' Choice Awards around the world. The most recent to launch, Nickelodeon's Kids' Choice Honours on CCTV in China, reached more than 300 million households across the country.

Nickelodeon's 19th Annual Kids' Choice Awards is being produced by Nickelodeon Productions in association with Bob Bain Productions. Bob Bain, Mike Burg and Marjorie Cohn are Executive Producers. Kia, Hasbro, General Mills and Burger King are the presenting sponsors of Nickelodeon's 19th Annual Kids' Choice Awards, with Firefly Mobile and Pepperidge Farm serving as associate sponsors. Media outlets can reference the most up-to-date information on Nickelodeon's 19th Annual Kids' Choice Awards by logging onto www.NickKCApress.com.

Nickelodeon, in its 26th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books, magazines and feature films. Nickelodeon's U.S. television network is seen in more than 89 million households and has been the number-one-rated basic cable network for more than ten consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom International Inc. (NYSE: VIA, VIA.B).