2010 Nickelodeon Kids' Choice Awards
2010 Kids' Choice Awards

RELEASES

Brand-new Apps Based on Nickelodeon's 23rd Annual Kids' Choice Awards, AddictingGames and Nick Jr. Properties Available for iPhoneTM and iPod® Touch

First-ever Kids' Choice Awards App Delivers Live Video Streams from the Orange Carpet and Back Stage and the Ability to Cast Votes

NEW YORK – Mar. 25, 2010Nickelodeon announced the launch of several new apps for the iPhone and iPod touch based on its most popular television properties and leading online games. The first-ever app themed to the Nickelodeon's 23rd Annual Kids' Choice Awards, airing Saturday, March 27, will provide fans with a new level of interactivity including live streams of the star-studded Orange Carpet arrivals and the backstage action of the Awards show, and the ability to cast their votes at the touch of a button.

New apps to join Nickelodeon's full suite of apps, which have generated almost 5 million downloads over the past year, include a gaming application based on the popular Nick Jr. characters Moose and Zee; AddictingGames' Sky Storm and High School Cheerleader, Diego Snowboard Rescue.

New Nickelodeon apps for iPhone and iPod Touch include:

Free versions of fan favorites Dora Saves the Crystal Kingdom and Go, Diego, Go: Musical Missions will also be available soon:

The Nickelodeon Kids and Family Group portfolio of digital sites, which serve kids, teens and parents, focus on its audiences' core activities online: games, community and video. The group of sites include Nick.com; Nickjr.com; TeenNick.com; Neopets; Shockwave; AddictingGames; and ParentsConnect; among others.

About Nickelodeon

Nickelodeon, now in its 30th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 15 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).