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Press Release

NICKELODEON’S 2011 KIDS’ CHOICE AWARDS TOPS THE WEEK IN BASIC CABLE, DRAWS MORE THAN 7 MILLION VIEWERS

4.05.11

STAR-STUDDED SHOW RANKS AS TOP TELECAST WITH KIDS, TWEENS ON ALL TV, SHATTERS VOTING RECORD WITH 200 MILLION VOTES CAST

Post-KCA Airing of Victorious Scores Series’ Best Ratings Ever

NEW YORK–April 5, 2011–Nickelodeon’s 2011 Kids’ Choice Awards (Saturday, April 2, 8-9:30 p.m. ET/PT), featured a slime-tastic return by host actor/comedian Jack Black and ranks as basic cable’s top telecast for the week (March 28, 2011–April 3, 2011) with 7.3 million total viewers. The show also ranks as the week’s top telecast with kids and tweens on all TV, averaging a 9.8/3.5 million K2-11, 12.7/2.7 million K6-11 and 11.7/2.5 million T9-14.  The telecast also ranks as the most-watched kids’ show on all TV with viewers (P2+), year to date.

The star-studded telecast scored the most votes in the show’s history—a record 200 million (+70%, over last year) votes were cast from March 7 – April 2, across Nick.com, Nick’s mobile site, a brand-new iPhone application and for the first time ever, an iPad-optimized site, TeenNick.com and Nick’s Facebook page,.  Nick.com celebrated its highest trafficked day ever on April 2, earning 42 million page views (+9%). Nick.com reached over 2.2 million visitors across its website, mobile and tablet sites on April 2 (+14%).  Additionally, the audience for the live simulcast of Countdown to Kids’ Choice across these digital platforms posted double-digit increases (+39%) over last year.

The international telecast of Nickelodeon’s 2011 Kids’ Choice Awards is ongoing around the world and in markets that have aired; this year’s show is delivering double-digit ratings growth and ranks as the most watched KCAs ever.

Nickelodeon’s 2011 Kids’ Choice Awards featured Justin Timberlake–who received the Big Help Award, presented by Rosario Dawson; slimings for Jim Carrey, Snoop Dogg, the reigning King of the Arm Fart, Josh Duhamel, Heidi Klum, Josh Segel and host Jack Black.  The audience also got a dose of green goo when Favorite Movie Actor winner Johnny Depp turned the tables, sliming a very receptive audience.  The show also featured Russell Brand, Steven Tyler, Miley Cyrus, Selena Gomez, Kim and Kourtney Kardashian, Taylor Momsen, Joe Jonas, Jaden Smith, Sofia Vergara, Jane Lynch, Nick Cannon, Miranda Cosgrove, Victoria Justice, Rico Rodriguez, Cory Monteith, Keke Palmer, Shaun White, and Randy Jackson.  The show also showcased musical performances by The Black Eyed Peas, performing a medley of their hit singles “Just Can’t Get Enough” and “The Time”; Willow Smith, with a stunning aerial entrance also took the stage to perform a medley of “21st Century Girl” and “Whip My Hair”; and Nickelodeon’s own Big Time Rush performed their latest single “Boyfriend” with surprise-guest Snoop Dogg.

Following the KCAs was a brand-new episode of hit live-action series Victorious “Beggin’ on Your Knees” (Saturday, 9:30 p.m. ET/PT), which set a new series ratings record with tweens and total viewers and ranks as the week’s number-two telecast with all kids and tweens on all TV (behind only the KCAs).  The half-hour episode drew 6.2 million total viewers and posted double-digit increases for the series over its sneak peek following last year’s Kids’ Choice Awards; averaging a 8.4/3.0 million K2-11 (+11%), 11.3/2.4 million K6-11 (+15%), 10.7/2.3 million T9-14 (+15%).

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com . Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

 

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